About us

MOOI is a designer hat company created in Lisbon, Portugal, dedicated to creating high quality fashionable felt hats.

All hats are made by hand, in Portugal, by traditional artisans who work in the business for more than 40 years.


The wool that we use is also made in Portugal. Our wool and felt body partner factory operates in accordance to the best practices in the industry.

MOOI is proud to support local businesses and the hat making tradition.